Digital Juice
The Digital Juice team
ABOUT DIGITAL JUICE

THE MARKETING AGENCY FOR ROOFERS.

For over a decade, we've helped roofing companies grow their visibility, boost their leads, and finally feel confident that their marketing is working. (Hint: It's not using the canned, generic content most 'marketing experts' rely on)

The Digital Juice team

Who We Are

BUILT TO SERVE.
NOT TO SCALE.

The traditional marketing agency model is broken. It's designed for volume. Every new client they take, means less attention for YOU. We saw it happen from the inside, so we decided to build the opposite.

Every member of our team has worked inside an agency, AND directly for a roofing company. We know the frustration of explaining a "square" to a marketing rep who has never been on a ladder. We also know the pressure of an agency that cares more about their own growth than your success.

We cap clients. We limit how many companies we work with to ensure every client gets the time, creativity, and strategy their brand deserves.

We built a system around roofing. Scaling a roofing company requires alignment between marketing and operations. We understand production bottlenecks, crew capacity, cash flow timing, and why building a strong retail division is critical for long-term growth. Our services aren't willy nilly — they're built around how roofing companies actually operate.

Quality Over Quantity. We work with one roofer per market, period. We might be crazy for turning down work, but we do it to protect our standards... and your results.

Oh, and the thing that actually sets us apart isn't the service — it's the philosophy. And it's actually really simple: we use real photos, we write copy that sounds like you, and we create personal, community driven content that people actually want to see. See our full approach. It's more work for us, but better results for you.

Our Values

WHAT WE STAND FOR.

Be Real

Good marketing starts with authenticity, and we practice what we post. We believe the strongest connections come from being genuine and unapologetically honest — so we bring that energy to every client we work with.

Be Bold

We don't believe in playing it safe, because safe doesn't stand out. We challenge norms, question best practices, and create campaigns that make people stop, laugh, think — but most importantly, remember.

Be Curious

Good marketing asks 'what if?' Great marketing asks it again. We think the best marketers are lifetime learners, so we treat curiosity like a muscle — it has to constantly be worked and stretched. There's always another angle, you just have to be looking for it.

Be Different

Business as usual isn't in our DNA. In fact, unusual IS our usual. We challenge ourselves and our clients to lean into 'that thing' — we celebrate it, champion it, and build a strategy around it.

THE COMPARISON

DIGITAL JUICE
VS. EVERYONE ELSE.

DIGITAL JUICE
OTHER AGENCIES
One contractor per market
Multiple competitors served
Month-to-month agreements
6–12 month contracts
Inside roofing knowledge
Generalists that don't know the industry
100% exclusive leads
Leads shared between you and your competition
Completely custom, personalized assets
Copy-pasted templates and stock photos
Reporting based on booked jobs
Useless reports full of vanity metrics
Fewer clients, maximum effort
Mass volume, watered-down effort
Cordero Martinez, founder of Digital Juice

Meet The Founder

Cordero Martinez

Quote you live by?
DJ
"You can't enjoy the sunny days without a few rainy ones."
How do you unwind? Board games, pickleball, writing music.
Weirdest thing that inspires your best ideas? Working with my white noise machine on.
Creative process in five emojis? ☕️ 🤔 ✍️ 🤯 🤩
One food everyone should try at least once? Garbage plate.
How do you know if an agency actually gets roofing? Test them. Ask them the difference between an architectural shingle and a 3-tab. Or to explain an RCV policy. Or the difference between a rake and an eave. Think about it like this — this company is going to be creating content for your website, making blog posts, social media posts. If they don't know what they are talking about, that's your brand that's going to look dumb, not them.
What's your best advice for a growing roofing company? Don't obsess over how you can get more clients, obsess over how you can get more fans. Why? When you build an emotional connection between homeowners and your brand, when they actually need a roofer, they don't need to do a "roofer near me" search — they just look YOU up.
Get In Touch

WE'RE SELECTIVE. YOU SHOULD BE TOO.

We only work with one roofer per market. Is it going to be you?

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Google Reviews, Year 1
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Increase in Inbound Calls
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More Inbound Leads

Stats reflect averages across our client portfolio.

TELL US ABOUT YOUR BUSINESS.

Drop us a message and we'll follow up within one business day.

No spam. No contracts. We respond within 1 business day.

SEE IF YOUR MARKET IS AVAILABLE