Lead Generation Ads
ADS THAT DON'T
LOOK LIKE ADS.
The best ads don't feel like ads at all. That's why they work.
MOST CONTRACTOR ADS
ARE FORGETTABLE.
Think about the last roofing ad you saw on Facebook. Stock photo of a roof. "Get Your Free Estimate." "Call us today." You scrolled right past it. And so did everyone else. Not because the contractor was bad — the ad just didn't give anyone a reason to care.
The ads that actually work don't look anything like that. They look like the stuff you post on your personal Facebook page. They feel personal. They show real people doing real life things. And when someone in your community sees that — someone who's been thinking about getting their roof looked at — they don't feel like someone is trying to sell them.
That's the difference between an ad and a Digital Juice ad. One interrupts. The other connects.
Interruption vs. connection.
The goal of a great ad isn't to get customers, it's to get fans. When someone has an emotional connection to your brand, when they've endeared themselves to you and your company, you don't just become the first call. You become the only call.
HOW WE
DO IT.
Most roofing ads are forgettable the second the scroll moves past them. Ours aren't. Here's how we do it.
Google Local Services Ads
Google LSA puts you at the very top of search — above regular ads, above the map pack. The Google Guaranteed badge tells homeowners you've been vetted. But what sets our LSA profiles apart is how we build them — with real photos, real reviews, and a profile that actually looks like a business people want to call.
Facebook & Instagram Lead Ads
Most contractors run ads that try to sell something immediately. We take a different approach. Our Facebook and Instagram campaigns are primarily brand-building — getting your face, your story, and your personality in front of homeowners in your market before they ever need a roofer. So that when they do, you're not a stranger. You're someone they feel like they already know.
Retargeting
Once someone engages with your content — watches a video, clicks a post, visits your website — they've given you something valuable: their attention. Retargeting lets us follow up with that person across Facebook, Instagram, and the web with more of what they responded to. More personal content. More of your face and your story. By the time they actually need a roofer, you've shown up in their feed enough times that you've earned the right to ask for the call. And at that point, the CTA-forward messaging actually converts — because it's not coming from a stranger.
YOUR KIDS AND YOUR PETS
ARE YOUR BEST ADS.
We know what performs. And after running lead gen campaigns for roofing contractors across the country, the content that consistently stops the scroll isn't the before and after photos. It's not the five-star review graphics. It's the photo of you holding your daughter on a Saturday morning with your company shirt on. It's the video of your dog riding in the truck to a job site. It's the stuff that makes someone think — that guy seems like a genuinely good dude.
That's the foundation of how we build lead gen campaigns. We start with content that makes your community fall in love with you as a person. Then we layer in the retargeting — so the people who already like you start seeing more intentional messaging about your services. By the time we're asking someone to call you, they've already decided they want to. We're just giving them the nudge.
WHAT ELSE WE DO
COMMON QUESTIONS
The best roofing ad strategy uses both Google and Facebook for different reasons. Google Ads capture homeowners who are actively searching for a roofing contractor right now. Facebook and Instagram ads build brand awareness and keep your roofing company top of mind so when someone needs a roofer, your face is the one they remember. Roofing contractors who run both consistently outperform the ones who only run one platform.
The right roofing ad budget depends on your market size and how aggressive your local competitors are. Digital Juice assesses your specific market on the call and gives you a realistic number. What we won't do is take a roofing contractor's money and run ads that can't compete in their market. If the budget isn't enough to win, we'll tell you upfront.
Roofing Facebook ads that don't generate leads usually fail for one of three reasons: the creative looks like a generic ad (stock photo, bland headline), the targeting is too broad or too narrow, or the campaign is optimizing for the wrong objective. Roofing ads that actually perform look like a real person made them — because they did. A photo of you and your crew will almost always outperform a polished graphic.
Getting exclusive roofing leads means building your own pipeline instead of buying from a lead aggregator like Angi or HomeAdvisor. When a homeowner clicks your ad, fills out your form, and calls your number — that roofing lead is yours exclusively. Nobody else gets it, nobody else is calling that same homeowner at the same time. That's the system Digital Juice builds. It takes more work upfront but the lead quality difference is significant.
Roofing ad campaigns typically start generating leads within the first two weeks once campaigns are live and optimized. The first month is always a learning phase where Digital Juice is testing creative and refining targeting for your specific market. By month two, roofing contractors should have a clear picture of their cost per lead and what's working.
LET'S GET YOUR PHONE RINGING.
You already have everything we need to build something great — your story, your crew, your community. Let's put it to work.
Stats reflect averages across our client portfolio.
TELL US ABOUT YOUR BUSINESS.
Drop us a message and we'll follow up within one business day.
Something went wrong. Please try again or email us directly.
We'll be in touch within one business day.