+39
Most positions gained — single keyword, Denver
30%
Avg listing growth per location
3.9→4.6★
Denver reputation turnaround
#1
Rankings held in Basalt & Edwards
THE CHALLENGE
THREE LOCATIONS.
ZERO VISIBILITY.
Decorative Materials had a data fragmentation problem. Legacy addresses from previous locations were still active across the web, diluting the brand's digital authority and confusing Google's algorithm. Their Denver location was ranking on page 2, 3, even page 5 for high-volume searches. They couldn't get their showrooms found online.
IN THEIR OWN WORDS
WHAT WE DID
CLEAN THE FOUNDATION.
THEN BUILD.
We started with a complete cleanup of the digital ecosystem — removing incorrect legacy data, establishing NAP consistency across all three locations, and building new high-authority listings. This foundational work sent clear trust signals to Google before any ranking strategy was layered on top.
Digital Foundation
Removed legacy address data and achieved 100% NAP consistency across Denver, Basalt, and Edwards.
Citation Building
Denver grew from 56 to 74 major active listings. Basalt 48 to 62. Edwards 36 to 51.
Reputation Management
Systematic review generation across all three locations, rebuilding trust scores and increasing click-through rates.
DENVER · REPUTATION REPAIR & VISIBILITY GROWTH
PAGE 5
TO PAGE 1.
3.9★ → 4.6★
Star rating increase · 13 new 5-star reviews
BASALT · AUTHORITY BUILDING
DOMINATING THE
ROARING FORK VALLEY.
Moved from competing to dominating. Secured #1 position for the majority of keyword searches. 6 new 5-star reviews generated.
EDWARDS · MARKET DEFENSE
DIGITAL
SATURATION.
Edwards achieved a state of complete digital saturation. For local intent keywords, Decorative Materials is now the undisputed first result Google serves to potential clients. 7 new 5-star reviews generated.
30%
Avg listing growth per location
+39
Most positions gained — single keyword, Denver
3.9★→4.6★
Denver reputation turnaround
#1
Rankings held in Basalt & Edwards
THE OUTCOME
TOTAL MARKET CAPTURE.
Foundational corrections fixed confusing address data and expanded listings by an average of 30% per location. Denver secured high-traffic page 1 visibility after moving up an average of 15+ positions for major keywords. Basalt and Edwards achieved near-perfect visibility — anyone searching for materials in those markets finds Decorative Materials first.
← All Case Studies30%
Avg listing growth per location
15+
Avg positions gained per keyword, Denver
#1
Rankings held in Basalt & Edwards
GET IN TOUCH
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LIKE THESE?
These aren't flukes. They're what happens when the right strategy meets a contractor who's ready to grow. Are you next?
+39
Positions Gained, Single Keyword
3.9→4.6
Denver Reputation Score
#1
Rankings in Basalt & Edwards