#1
Google 3-pack ranking
10.7M
YouTube views
10k+
New subscribers
1
Viral video, zero ad spend
THE CHALLENGE
GOOD WASN'T
GOOD ENOUGH.
Lucas Lepri Brazilian Jiu Jitsu / Alliance Jiu Jitsu was already ranking in the top 10 for jiu-jitsu searches in Knoxville — which sounds fine until you realize that nobody calls a business they have to scroll to find. Owner Laban wanted the 3-pack. He wanted to be the obvious first choice when someone in Knoxville searches for Brazilian jiu-jitsu. On top of that, the academy had a YouTube channel sitting mostly dormant with massive untapped potential. We had two jobs: own the local search results, and build an audience online that matched the caliber of instruction happening on the mat.
THE VIRAL VIDEO
The video that took Lucas Lepri BJJ from 3,000 to 10.7 million YouTube views.
WHAT WE DID
RANK. REVIEW. REACH.
We went deep on the Google Business Profile — optimizing every field, building out the review system, and closing the gap between where they were and where the algorithm needed them to be. Then we turned our attention to YouTube. Instead of posting and hoping, we built a real media strategy around the talent that was already there. The result was a channel transformation that no ad budget could have bought.
GBP Domination
Full Google Business Profile buildout and optimization — every category, every attribute, every photo. We closed the gap on competitors who had years of head start.
Review Velocity
Implemented a systematic review generation strategy that built social proof fast, signaling to Google that this was the most trusted BJJ academy in Knoxville.
YouTube Media Strategy
Built a content strategy around Lucas Lepri's world-class instruction. The goal wasn't views for vanity — it was building a channel that made the academy impossible to ignore.
LOCAL SEO · KNOXVILLE, TN
THE ONLY RESULT
THAT MATTERS IS #1.
#1
Jiu Jitsu — Knoxville, TN
#1
Brazilian Jiu Jitsu — Knoxville, TN
Moved from top 10 to the Google 3-pack for every major search term in the market.
THE OUTCOME
WORLD CLASS ON THE MAT.
WORLD CLASS ONLINE.
Lucas Lepri Brazilian Jiu Jitsu / Alliance Jiu Jitsu went from a solid local presence to the undisputed #1 result for jiu-jitsu in Knoxville. At the same time, a dormant YouTube channel became a platform with over 10 million views — driven by a single viral video that put the academy in front of a global audience. When the instruction is this good, the job is just making sure the world can find it.
← All Case Studies#1
Google 3-pack for every major search term
10.7M
YouTube views from 3,000
10k+
New subscribers added
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These aren't flukes. They're what happens when the right strategy meets a contractor who's ready to grow. Are you next?
#1
Google 3-Pack Ranking
10.7M
YouTube Views
10K+
New Subscribers