2020
Year Founded
5+
Companies Acquired
6
States: AL, GA, TN, FL, SC, NC
PE
Backed by Bertram Capital, 2024
THE CHALLENGE
THE SKEPTIC.
Every roofing contractor has heard the horror stories. You hire a marketing agency, they take your money, and six months later you're still not seeing calls. Chris Baldus had heard them too. Ridgeline was doing great work in Birmingham — but they needed their marketing to actually work. That's where we came in.
IN THEIR OWN WORDS
WHAT WE DID
BUILD. MARKET. SCALE.
We didn't promise miracles. We built a foundation. First, the digital presence Ridgeline needed to compete. Then the systems that made every channel rise. The results didn't just fill the schedule — they caught the attention of private equity.
BUILD.
Website & Digital Foundation
We built Ridgeline's entire digital presence from the ground up — a high-converting website, a Google Business Profile optimized from top to bottom, and a local citation network that established them across every market they served. Before this, they had a strong reputation and no way to prove it online. After this, Google knew exactly who they were and where they operated.
It's been the exact opposite for me. We're seeing rises in basically everything we do when it comes to marketing. Whether it's Google, social media, or reviews — every bit of it has risen substantially.
Chris Baldus
CEO & Co-Founder, Ridgeline Roofing
MARKET.
Google · Social · Reviews
We built the systems that made every channel move. Systematic review generation turned every completed roof into a five-star signal on Google. Social content put the Ridgeline brand in front of Birmingham homeowners before they even knew they needed a roofer. The results tracked across the board — not in one channel, in all of them.
SCALE.
From Contractor to Platform
When every marketing channel is rising, the business grows differently. The calendar fills. Revenue compounds. And the company becomes something investors pay attention to. In 2024, Bertram Capital made their move — acquiring Ridgeline and capitalizing an acquisition strategy across the Southeast. Pro Shield. Brody Allen Exteriors. Signature Exteriors. Kenneth Daniel Roofing. Bold North Roofing. The platform keeps growing.
The Platform
The full story is still being written.
THE OUTCOME
BUILT TO BE ACQUIRED.
Chris and Scott built something PE firms pay attention to. Four years in, Ridgeline was acquired, capitalized, and scaling through acquisition. We were part of the foundation — the marketing engine that made the business grow consistently enough to attract outside capital. The platform now spans six states and keeps expanding. That doesn't happen without a brand that works.
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LIKE THESE?
Most roofing contractors don't attract private equity. The ones who do have something in common — their brand works before they walk in the room. If you're building something serious, let's talk.
PE-BACKED
Bertram Capital, 2024
5+
Companies Acquired
6
States and Growing
Stats reflect averages across our client portfolio.